Through my employment with PBRV, I was tasked with helping one of our clients, Allester Engineering. The goal was to create a new, modern & meaningful brand that fits the aesthetic of the engineering/architecture industry.
The Allester “A” is based off an engineering force diagram that has a history with the company and also gives the impression of a triangular structure in persepctive from a top-down view.
To go with the new brand, I created business cards, stationary and site signs. I also designed a new responsive website and developed it through Wordpress.