With the introduction of Breaking into the 2024 Olympic Games, a panel of BC-based dancers and organizers decided to start an Olympic Organization. I was contracted to create a brand, future website and to create promotional materials for events and workshops.
Inspiration was taken from the wave geometry of the flag of BC in order to create a custom type. Within dance, waves can signify movement, music, flow, pattern and change. The logo was intended to be appealing to potential sponsors as well as creatives, while remaining timeless and versatile. Following the brand guidelines, a variety of marketing materials were created for affiliated events and classes.